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Evidence Guide: BSBMKG520 - Manage compliance within the marketing legislative framework

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG520 - Manage compliance within the marketing legislative framework

What evidence can you provide to prove your understanding of each of the following citeria?

Identify and interpret legislative framework relating to marketing

  1. Identify and locate current information about legislation relating to marketing decision-making in the industry context
  2. Identify codes of practice as they relate to marketing, and analyse their implications in the industry context
  3. Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process
  4. Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context
Identify and locate current information about legislation relating to marketing decision-making in the industry context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify codes of practice as they relate to marketing, and analyse their implications in the industry context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote a culture of compliance with legislative framework relating to marketing

  1. Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program
  2. Participate in a marketing compliance audit and make recommendations to address identified gaps
  3. Identify possible implications of non-compliance and use them to recommend changes to practice
  4. Design a training program to educate staff on compliance as it relates to marketing
Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Participate in a marketing compliance audit and make recommendations to address identified gaps

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify possible implications of non-compliance and use them to recommend changes to practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design a training program to educate staff on compliance as it relates to marketing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend strategies to use legislative framework relating to marketing for competitive advantage

  1. Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches
  2. Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders
  3. Make recommendations to implement systems to identify intellectual property infringement by third parties
  4. Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation
  5. Access and effectively use others’ intellectual property within legal guidelines for business advantage
Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations to implement systems to identify intellectual property infringement by third parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access and effectively use others’ intellectual property within legal guidelines for business advantage

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and interpret legislative framework relating to marketing

1.1 Identify and locate current information about legislation relating to marketing decision-making in the industry context

1.2 Identify codes of practice as they relate to marketing, and analyse their implications in the industry context

1.3 Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process

1.4 Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context

2. Promote a culture of compliance with legislative framework relating to marketing

2.1 Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program

2.2 Participate in a marketing compliance audit and make recommendations to address identified gaps

2.3 Identify possible implications of non-compliance and use them to recommend changes to practice

2.4 Design a training program to educate staff on compliance as it relates to marketing

3. Recommend strategies to use legislative framework relating to marketing for competitive advantage

3.1 Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches

3.2 Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders

3.3 Make recommendations to implement systems to identify intellectual property infringement by third parties

3.4 Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation

3.5 Access and effectively use others’ intellectual property within legal guidelines for business advantage

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and interpret legislative framework relating to marketing

1.1 Identify and locate current information about legislation relating to marketing decision-making in the industry context

1.2 Identify codes of practice as they relate to marketing, and analyse their implications in the industry context

1.3 Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process

1.4 Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context

2. Promote a culture of compliance with legislative framework relating to marketing

2.1 Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program

2.2 Participate in a marketing compliance audit and make recommendations to address identified gaps

2.3 Identify possible implications of non-compliance and use them to recommend changes to practice

2.4 Design a training program to educate staff on compliance as it relates to marketing

3. Recommend strategies to use legislative framework relating to marketing for competitive advantage

3.1 Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches

3.2 Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders

3.3 Make recommendations to implement systems to identify intellectual property infringement by third parties

3.4 Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation

3.5 Access and effectively use others’ intellectual property within legal guidelines for business advantage